New Collection

Assurance Wear

for crucial situations

The Reality

The way fires start — and spread — is changing.

From lithium batteries to high-rise living, risks are evolving.

In smoke-critical situations, visibility can disappear within seconds.

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Modern materials burn faster than ever.

Lightweight plastics and synthetic composites can fuel rapid fire spread, leaving little time to react without proper safety systems.

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Early detection saves lives.

Smoke alarms and visibility-enhancing tools give precious seconds in emergencies—seconds that can make all the difference.

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Over 70% of fire-related deaths are caused by smoke inhalation, not burns.

In many emergencies, smoke spreads faster than flames, leaving people with few minutes to react.

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Who are you protecting?

Protect your family

Protect your family

Because preparedness is an act of love.

Protect your guests

Protect your guests

Because safety defines hospitality.

Protect your tenants

Protect your tenants

Because responsible buildings plan ahead.

Protect your employees

Protect your employees

Because leadership means thinking forward.

The good news? Protection can be simple.

Product
Engineered for simplicity
Designed for visibility
Not a good have, a must have
Made to be accessible
Built for real emergencies
Stay in Control
Ready in Seconds
Fire Escape Hood
Towel Mask
Signal Whistle

Your first line of protection in a fire.

Provides full head protection against toxic smoke and fumes, helping you breathe and move safely during evacuation.

This Fire Escape hood also protects your head and hair from heat exposure, while the clear visor maintains visibility, allowing you to navigate your way to safety.

A secondary layer of protection designed for emergency situations.

The fire escape towel can be used as a smoke barrier for breathing or to protect someone with you, such as a child or another occupant, while evacuating.

A compact signaling device designed to attract attention in emergency situations.

A simple but powerful tool to alert rescuers to your location if you become trapped or separated.

It can also be given to children or other occupants to help them signal for help and attract attention in an emergency.

  • Fire Escape Hood
  • Towel Mask
  • Signal Whistle

Built on over 50 years of life-safety expertise.

INSTINKT is developed with technology backed by a life-safety legacy dating back to 1971.

Explore the Expertise
FEAR CLARITY
CRISIS CONTROL

We believe safety should feel natural, not overwhelming.

Most safety systems weren’t designed for how people actually respond.
We’re changing that.

LEARN MORE ABOUT INSTINKT
This is only the beginning.